One drive. Three places.
For suitable infant seats with a rocking base, pushchairs and rocking cradles. The Quick Adapter lets you move the drive between them.
We’re glad our invitation reached you.
New ideas for specialist baby retailers
A new movement.
For your baby store.
ROCK your BABY combines gentle rocking with a built-in music box, for infant seats, pushchairs and rocking cradles. Show families in your store how it can make room for a little break in everyday life.
- Start on consignment
- Direct purchasing available
- Rocking drive with a music box
A new product for your baby store
Rocking drive with a music box.
Ready to demonstrate in store.
ROCK your BABY is a portable electric rocking drive with a built-in music box for suitable infant seats, pushchairs and rocking cradles. For specialist baby stores, it connects several areas of advice: infant seats, pushchairs and nursery equipment. ROCK your BABY is developed and manufactured in Germany; your direct contact is Cullatec in Saarbrücken.
Rocking and favourite sounds.
A built-in music box and your own MP3s, transferred from a computer via USB-C. No app, Wi-Fi or Bluetooth needed.
Hands-on advice in store.
Show the movement, try the controls and help families find a setup that suits their needs.
Three ideas for your sales floor
Show it. Try it.
Find the right setup together.
01
At the infant seat
An aha moment during your consultation.
- Demonstrate it
- Show the drive attached to the carrying handle of a suitable infant seat with a rocking base. Parents can see the movement and try the controls with you.
- Fit it into your range
- Offer it as an addition to the infant seat, or for families who already own a suitable seat.
02
At the pushchair
Make a little break tangible.
- Demonstrate it
- A suitable display model shows how ROCK your BABY gently moves a stationary pushchair. A product feature becomes a familiar everyday situation.
- Fit it into your range
- Include it in your pushchair consultation and show that the same drive can also be used in other suitable settings.
03
At the rocking cradle
A focal point for your nursery display.
- Demonstrate it
- A suitable rocking cradle with ROCK your BABY makes the movement visible. Give parents time to watch the rocking and discover the controls.
- Fit it into your range
- Discuss the cradle and drive together, taking the family’s equipment and preferences into account.
Illustrative presentation ideas for specialist retailers. Equipment, implementation and terms are agreed with you individually.
More than gentle rocking
A music box.
Already built in.
Movement and familiar sounds in one device. ROCK your BABY can play music while rocking – another feature to demonstrate during your consultation.
Listen to the built-in music box
Six sounds as played by the device. Each preview plays for up to 15 seconds and can be paused.
- Built-in music box
- Demonstrate the available sounds directly on the device.
- Your own MP3s
- Transfer favourite songs, personally sung lullabies or voice recordings from a computer via USB-C.
- No radio emissions from Wi-Fi or Bluetooth
- Music plays directly on the device. ROCK your BABY has no Wi-Fi or Bluetooth.
For your consultation: show the movement, then switch on the music box. Parents can experience both functions in store.
More about the music box & your own musicYour options as a retail partner
Two ways to stock it.
One shared requirement.
Choose the arrangement that suits your store: consignment or direct purchasing. A mounted live demonstration of ROCK your BABY in your own store is required. We agree the application based on the product instructions.
Consignment
Start without purchasing stock
Start with 2 devices without purchasing stock. You pay for the devices only after they sell and receive a commission.
If sales are strong, we can expand to 5 stocked devices: one of each of the four colours plus an additional demonstration unit.
Direct purchasing
Purchase directly for your range
Purchase ROCK your BABY directly for your range. With an active display in your shop, retailer terms include tiers for larger orders.
Discuss a retail partnership
We discuss the terms from your invitation with you personally.
- 01
Get acquainted
We discuss your store, display area and suitable application.
- 02
Agree the arrangement
We discuss consignment or direct purchasing and the mounted live demonstration.
- 03
Demonstrate and sell
Demonstrate the drive in your own store and help families find a suitable addition to their baby equipment.
The people behind ROCK your BABY
A direct connection.
From the first conversation.
ROCK your BABY is developed and manufactured in Germany. You speak directly with the team behind the product. Together, we discuss getting started, suitable presentation and questions from your customers.
Discuss a retail partnershipQuestions about your range and a retail partnership
Which retailers is ROCK your BABY suitable for?
ROCK your BABY is intended for physical specialist baby stores and retailers stocking infant seats, pushchairs or rocking cradles. A mounted live demonstration in your own store is required for a retail partnership. This allows families to discover the movement and functions before buying.
How does ROCK your BABY complement an existing baby product range?
The portable rocking drive complements suitable infant seats, pushchairs and rocking cradles. You can offer it as a separate accessory or alongside suitable baby equipment. We agree the suitability of each model based on the product instructions.
What can I demonstrate in store?
Show the rocking movement on a suitable infant seat, pushchair or rocking cradle, as well as the built-in music box. ROCK your BABY can also play your own MP3s, transferred from a computer via USB-C. No app, Wi-Fi or Bluetooth is needed.
How can a specialist baby store start on consignment?
Start with two devices without purchasing stock. You pay only after they sell and receive a commission. If sales are strong, we can expand to five stocked devices: one of each of the four colours plus an additional demonstration unit. Specific terms are discussed personally.
Is direct purchasing available for retailers?
Yes. With an active display in your shop, we offer a base retailer discount and volume tiers. We discuss which arrangement suits your store and the current terms in person.
Who develops the product and supports retail partners?
ROCK your BABY is developed and manufactured in Germany. The brand belongs to Cullatec GmbH in Saarbrücken. As a retail partner, you speak directly with the team behind the product. We agree the suitable application, presentation and possible support individually in advance.
Your invitation to get acquainted
Let’s talk
about your store.
Tell us a little about your store. We will discuss getting started, the live demonstration and your questions about retailer terms.
Prefer to email us directly?
info@cullatec.com
+49 160 95822847